Good Boy Training is a reward-based, fear-free dog training service based in Asbury Park, New Jersey. Their team of caring dog lovers works with dogs of all ages, offering tailored training programs designed to meet each dog’s unique needs. We had the pleasure of creating a logo and brand identity that feels as friendly and inspiring as they are.

The goal was to connect with millennial dog parents who care deeply about building positive, lasting relationships with their dogs. We brought this to life through a bright, optimistic color palette and approachable, friendly typography, illustrations, and photos. The identity was designed to feel both playful and trustworthy, and was carried across merchandise, print collateral, social media, and web.